MARLUBI JANG
A creative and passionate brand developer, marketer, writer and artist.
ABOUT ME
Passionate about marketing, impact, and transformation!
I was born in Caracas, Venezuela, and hold degrees in Communication Sciences and Performing Arts. With a deep passion for storytelling, creativity, and social impact, I’ve spent over a decade crafting strategies that help brands connect with people in meaningful ways. My native language is Spanish, and I am fluent in English at a professional level.
As a communications professional, I specialize in brand development, content strategy, and digital engagement with a focus on purpose-driven storytelling that inspires action. I believe in the power of communication to create positive change and use methodologies like Design Thinking to develop strategies that are both creative and impactful.
Throughout my career, I’ve worked across sectors and industries, helping organizations, large and small, build strong brand identities and reach new audiences. I thrive on creative problem-solving, collaboration, and mission-aligned work that places people at the center. My passion for service, innovation, and transformative communication drives everything I do.
BRANDS I'VE WORK WITH
Strategic Collaborations
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WHAT I DO
Creative Solutions
DNA
"People don't buy WHAT you do, they buy WHY you do it" Simon Sinek
Facilitate the start with why, the reason behind the company. Why do you do what you do? What does the company stand for?
VISUAL IDENTITY
Selection and creation of colours, fonts, graphic effects, and concepts that make a brand pop.
DIGITAL CONTENT DESIGN
Creation of campaigns in digital platforms. Design of content, Look & Feel and more.
EXPERIENCES & EVENTS
Generate experiences that will be remembered, making the contact of your brand with the clients something profound, emotional and powerful. From little gatherings to big events. Experienced public and motivational speaker.
BRANDING
I help to generate branding ideas that represent the company. Your brand is intrinsically linked to your company's DNA and is a big representation of its personality and culture.
STRATEGIC COMMUNICATIONS
Going from idea to production and then to sale takes a process where you need to understand the market environment in which you compete. I help companies navigate this process going from insights into customers, markets, and competitors, to create the best strategy.
WRITING & TRANSLATION
What you say, and how you say it. Web copy, corporate documents, blog entries, teasers, text editing, translations, presentations, and more. Writing is an art, crafting texts that evoke emotions and deliver results is one of my core expertises.
SOCIAL MEDIA MANAGEMENT
A knowledge in digital media and marketing give me the opportunity to optimize the presence of a brand on the web through effective social media strategies, natural and paid engadment, and targeted online campaigns.
SPRING ACTIVATOR
Client Marketing Manager
When I joined Spring Activator, I started as a Program Associate supporting social impact entrepreneurs, just trying to understand how everything worked. But over time, I took on bigger roles and responsibilities, moving from community engagement to leading client marketing and eventually stepping into international partnerships.
I created and executed digital marketing campaigns, wrote compelling content, managed social media, and helped tell the stories of the entrepreneurs we supported. I produced videos, supported virtual events, and strengthened our online presence. I worked directly with partners, clients, and international collaborators, making sure communication was clear and meaningful.
Every step of the way, my goal was the same: to connect people with purpose and build platforms that help good ideas grow.
“Marlubi is a genius when it comes to storytelling and connection. I'll never forget when we did a
volunteer shift at FoodStash and how she was finding ways to promote to social media the experience
we had as a team. I love working with Marlubi and seeing all the ways she generates stories and
connections with our community.”
Avary Kent
PROJECTS I’VE WORKED ON
10 RANDOM THINGS ABOUT ME
You don't know much about me. Here are a few random things to fix that.
1. I've lived in 6 different countries.
2. I’ve traveled to North Korea and stayed there for 5 days.
3. If I have to choose between being right and being kind, I will always choose kindness.
4. I also studied performing arts and worked in theater, film, and soap operas.
5. Once I read 10 books in a week.
6. I was homeless for 3 days in NYC.
7. I look for positivity in all things. No kidding, I just can't help it.
8. I lived 2 weeks in the rainforest in my country with a indigenous tribe.
9. I watch a lot of children's movies, it keeps my inner child alive and happy.
10. I love the ocean and the idea of mermaids.